How susceptible to advertising are you?

Working in the advertising world makes you more aware of the advertising around you.

Defining the competition

Today, you need to keep up with the trends, keep on top of the technology and compete with the competition.

Smart home – what does the future really hold?

So it’s been a little over 2 months since we welcomed the Google Home into the family. I’d say in terms of a smart gadget, it’s well presented and boasts a lot of interesting features in comparison to our Echo. However, we currently have Alexa in our living room and the Google Home has been…

Just another Tuesday? Nope… It’s Prime Day!

So today is the day. Amazon’s special day, built for their loyal customer fan base a.k.a ME. However, if you found yourself extremely busy in work on this fine Tuesday and could only check your phone when walking to meetings or to the water machine then, like me I am sure you had loads of…

Alexa – needed or novelty?

“Alexa, set a timer for 12 minutes”… “Alexa, turn the bedroom light on please”… “Alexa, flip a coin”. By now I am sure you will have heard about smart homes. They are an interesting technology front that has taken the world by storm. In my life I have mainly met 2 groups of people when…

Smart messaging – Google trying to compete for mobile time?

Communication has never been so quick. You unlock your mobile and you can text, use imessage, whatsapp, Facebook messenger, snapchat… the list goes on. Gone are the days of paying your £50 contract each month with the underlying worry of running out of call minutes or sms credit. I don’t know about you but I…

Marketing; is it your future?

I’ve always known I had a passion for computers, communication, and collaboration. These key factors pushed me towards my digital career.